Sexual Innuendo of Shake Weight

While doing some guilty indulgence and catching up on re-runs of Jersey Shore on MTV, my wife and I saw another interesting commercial for yet another unnecessary product; The Shake Weight. I don't know if you have seen this commercial but it's basically a small hand weight with springs. The commercial makes all manner of claims for the user of the Shake Weight; that users exercise "240 muscle contractions per minute," Shake Weight users can exercise their chest, biceps, and triceps, and that if they use this mystic shake weight that they will utilize the forces of "dynamic inertia."

While I won't empirically deny the claims made by Shake Weight and while I can't really speak to its overall utility, having never used the product before; I will speak to the method that this product was being sold when I saw the commercial. The overly suggestive pan shots of the sides of these beautiful women in bathing suits/exercise suits was one thing. However the manner in which they were manipulating the Shake Weight was rather...suggestive, to say the least.

I'm trying to keep this product preview PG-13 at worst but imagine, if you will, a small five pound dumb bell. Now imagine a beautiful, fit, bikini-clad woman holding this hand weight vertically; that is; straight up and down. Now imagine this woman gripping the hand weight on its bar, hand over hand, and thrusting this spring clad hand weight up and down. Now look as she extends her arms out and around, as though hugging someone; and the Shake Weight has been directed with one end towards her.